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The company plans to incorporate an Omnichannel strategy to grow the business as consumer demand for a multichannel shopping experience continues to mount. Flyrobe services to more than 1 million customers in 30+ cities through its website, apps and stores. The company plans to open 15 owned and franchise stores in the next 12 months both at tier 1 and tier 2 cities.

The influence of Bollywood, especially the new generation of actresses and micro influencers makes a great case for ethnic wear in as far as younger consumers are concerned. For example, actresses wearing ethnic makes an impact on the younger crop of women consumers, who begin to see ethnic wear as cool and fashionable.

E-commerce Catalysing Growth of Accessory Segment

“The good thing is that we don’t feel this is a slowdown. May be there is a slowdown in general… be we are in a nice position where we are seeing growth in physical stores and in digital stores.”

Airport expansion has been huge in last 18th months. The brand is already present in all leading metro cities and leading airports in Tier II cities. It will continue to expand further in Tier II and III cities along with international markets.

With the entry of robots, employees need to move higher in the order and take up jobs which involve more creativity and personal interaction eventually contributing directly in the development and scaling up of the business. Rather than being slaves to technology, retail associates can be the masters of their customer management skills and become brand ambassadors of the product.

Talking of the online presence of the company, Einola said that online sales contribute 15 percent to the company’s total sale volumes globally, while in India the share of online sales is higher than the global average.

Apart from this, the brand leverages technology-led solutions so that consumers have access to the same inventory, payment modes, price and delivery options across all platforms.

“As an online-first brand, we are armed with data on our customers’ location, down to silhouette and colour preferences. And most importantly, the stores allow us to engage with customers and build a community through in-store events like styling master-classes, collection launches, book readings, Christmas markets, and more – leading to double the average order value, an 80 percent conversion rate and endless customer feedback that fuels our direct-to-customer brand strategy constantly,” says Yashika Punjabee, Co-Founder & Creative Director, The Label Life.

Ganguly has a penchant for startup situations and businesses. His acumen to understand business dynamics coupled with a strong commercial sense gives him the strategic purpose in business scenarios. And with a background of hands on experience in various facets, he has the ‘Operator’s Insight’. He has exposure to multiple consumer products and experience in managing various sales channels- direct retail, various wholesale networks and online commerce.10Alok Dubey, CEO, Arvind Lifestyle Brands

Jain’s inclination towards the retail industry was not a mere milestone, but an opportunity to adapt to an industry that is characterised by change.

“India’s fashion accessory space has seen tremendous change in the past one decade owing to entrance of multiple fashion brands in India. The fashion sensibilities of Indian customers have made headway while the fashion influencers market has evolved significantly resulting in rapid increase in demand for accessories,” shares Vijay Pal Singh Johal, Director, Truffle Collection.

Historically, fashion retailers have been incorporating robots and robotics in distribution, warehouses centers and manufacturing units, to assemble, pack and ship orders. However, as technology advances, a new generation of robots is graduating from back-end operations and becoming a reality in fashion retail stores, interacting with humans at store fronts. Retailers are using robots in a bid to relieve their retail associates from the more mundane tasks of retail and ensuring that their focus shifts to customer-facing activities instead.

The brand also has apparels which are eco-friendly:

“Along with apparel, fashion accessories has emerged to be most purchased category online. Growing preference for convenience, along with rising popularity of online retail stores, is driving the demand for fashion accessories across the globe. E-commerce offers promising opportunity to this category. Overall many fashion accessories brand have ventured into e-commerce, allowing brand presence at widespread in Tier II & Tier III cities where brands retail shop may not be present,” reveals Patel.

Growth Drivers of the Accessory Segment

“With the advent of online shopping, India has witnessed a considerable change in the buying behaviour of consumers over the years. This has caused a shift in the market dynamics for fashion-based businesses. The market will be defined by emerging technologies that change the way consumers interact with their favourite brands and there will be a shift in preferences. E-commerce will continue to become the most popular shopping medium across the board. The physical stores may turnaround as experiential zones for the respective brands, equipped with next-level technological advancements,” Kumar states.

Mohey’s flagship category is lehengas. In lehengas, we have a very balanced collection in terms of colours and fabrics – there are beige and ivory lehengas on one end of the spectrum which is balanced well by dark deep brooding colours such as burgundy, rust, old rose, and wine. The embroidery is a mix of resham and antiquated zardosi.

Biggest Regret of Your Professional Career – Well I wouldn’t say regrets but I believe there is always scope for improvement. Even after successful completion of a task/activity/project, I always look back and see how we could have possibly done it better. This helps to plan better for future.

Cashing in on this major fillip in this segment has been Ceriz, a fashion accessory brand which was launched in 2015.

How will the future unfold for women’s western category in India? What are the opportunities in the years ahead?

“Desigual will be available online through our partner –– Myntra, which has a large e-consumer base. This will offer our Indian buyers an effortless accessibility to contemporary international fashion and trends. Exclusive Desigual outlets will launch in India in the first quarter of 2020,” he added.

Robotics is impacting the industry in multiple ways – more customer handling in parallel than any executive can handle, and increased customer satisfaction levels due to crisper issue identification and resolution.

The target customer for fashion jewellery is primarily the millennial. This population segment is young and occupies about 47 percent of the workforce. This customer segment tends to spend a large percentage of their income on consumer goods. Staying in touch with fast changing trends and the need to stay innovative and up to date is mandatory for this segment.

– Orange fibre is made from citrus juice by-products, repurposing them to create silk-like cellulose fabric.